"Sanitation, a crucial investment for health, dignity, and development, is not a difficult task. We know how to do it - by generating demand, mobilizing communities, and appealing to people's desires for convenience, cleanliness, safety, privacy, pride. We have to change the mindset but with political will, to bring a paradigm shift in the sanitation space. FICCI strongly believes in the power of Coalitions to create, enable and bring a momentum to endeavours of significant proportions and scale. Sanitation, I feel, is one area where a Coalition can wield the power of multiples to bring about a paradigm change in the way it is perceived and achieved. The power of coming together as one is far greater than the power of doing things alone. I am so glad that FICCI is part of such a movement."