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Task Force 1

Task Force 1

Advocacy, Branding and Communication

Long-term change will only be a natural consequence when we create an enabling environment.

Good communication is vital to the success of cooperation. It is especially critical in a platform like this where the large number and diversity of stakeholders chose carefully the methods of communication. The ABC Task Force focuses on this, and works to create a communication strategy targeting all stakeholders. This task forces also lays emphasis on creating a multi stakeholder level dialogue to address issues in the entire sanitation value chain. The Task Force works to mobilize the peer to peer and the community level dialogue on BUMT.

As the advocacy component is the key factor in bringing awareness and ownership among users, this task force looks at barriers, motivators, lack of information and separate subgroups for rural and urban areas.